Pas Normal Studios, Copenhagen-based company makes modern, technical cycling apparel. Pas Normal Studios design philosophy is to produce technically flawless clothing with avant-garde looks.

Pas Normal Studios aims to release collections that characterize modern cycling in a fresh context through creative ideas, brand collaborations, and the sourcing of new production techniques.

The company upholds the great cycling heritage, but it is most dedicated to the designs and hues that characterize contemporary high fashion. Uncompromising attention to detail, handcrafted quality, and an imaginative interpretation of contemporary design are combined.

Pas Normal Studios creates upscale apparel using materials and techniques that meet the standards set by professional riders, but all designs are also made to be durable and long-lasting. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found throughout Europe, parts of Asia, North America and Israel.